Puma Clever Little Bag - Eco Friendly Packaging
Puma, the third largest sportswear maker behind
Nike and Adidas has recently released a whole new eco concept of '
bye bye shoebox, hello clever little bag'. This collaboration between
Yves Behar / Fuse Project and
Puma is the
next answer to cutting down carbon prints and production waste.
No More Useless Tissue Needed to Produce a ShoeBox
Why is the
so-called shoebox clever ? By
providing structure to a cardboard sheet, the bag
uses 65% less cardboard than the standard shoe box, has
no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and
replaces the plastic retail bag.
Puma also claims this new concept will
save about 8,500 tons of paper, 20 million Mega joules of electricity, 1 million litres of fuel oil, 1 million litres of water and 500,000 litres of diesel.
The bag is
non-woven which means less work and waste. It
protects the shoes from dust and dirt in the
warehouse and during shipping.
Puma Clever Little Bag ? Such a genius design !
The “
clever little bag” is an
iconic brand element upon leaving the store as it replaces the plastic shopping bag, and it is also used for shoe storage in travel suitcases. The bag is made of
non-woven polyester consisting of recycled PET, and eventually is also recyclable.
PUMA’s apparel collections will be bagged using sustainable material, replacing traditional polyethylene bags. This means that
720 tons of polyethylene bags can be avoided per year, which equals a
saving of 29 million plastic bags which is enough to cover an area the size of 1000 football pitches.
A Step In The Right Direction by Puma ?
Furthermore,
PUMA T-shirts will be
folded one more time to reduce the packaging size and thus
saving CO2 emissions and costs during transport.
By
switching out current plastic and paper shopping bags in PUMA stores and replacing them with
sustainable biodegradable bags the sportlifestyle company is looking to
save another 192 tons of plastic and 293 tons of paper annually.
Awesome video of Puma's Clever Little Bag concept
Cant wait to have one of those ? I'm afraid you would
have to drool longer as the retail launch of the new packaging and distribution system is
planned as of the second half of 2011.
Iconic Puma brand logo
The
company, which was founded in 1948, distributes its products in more than
120 countries, employs more than
9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit
www.puma.com
